OBJECTIVE
The goal of this project was to introduce specially curated collections with great prices on the Zulily website, geared toward pregnant customers and their babies. The answer to this objective was an event that would run site-wide on the homepage, in the Welcome Baby Shop, on the blog, as well as in email. A wide range of products were introduced, with a theme each week over the course of a month. I worked closely with the Art Director and Copywriter to create a series of assets that included in-house photography to complete a well rounded campaign. My job was to create a cohesive experience for this event which involved overseeing creative direction on assets other Designers worked on, and collaborating to make sure we were all aligned.
ONE-SPOT ─────────────────────────────────
A hero carousel lives at the top of Zulily.com, and this Welcome Baby event had a themed one-spot for each week of the event.
ED BLOCK ─────────────────────────────────
The ed block consists of a header with a series of shoppable images below it. These ed blocks lived on the homepage for a day, and then lived in the Welcome Baby Shop for 7 days each.
THE WELCOME BABY SHOP ─────────────────────────
The shop is always on Zulily, with the event showing up within it for a limited time. I updated the header at the top of the shop as well as created the ed block, 'Magical New Beginnings' overlay, and blog assets.
EMAIL ───────────────────────────────────
A banner at the top of an email with product images sent out each week for the month of April.
BLOG ───────────────────────────────────
A variety of assets created for the blog catering to the Welcome Baby event.
