OBJECTIVE
Previously, Zulily's blowout sales would get rebranded each time assets were created. The objective of rebranding "blowout" into "savings spree" is to create a consistent visual experience for customers that is creatively as bold as the deals. My job was to work alongside my Creative Director and fellow Designer to create assets for a well rounded campaign. Our team collaborated with the photography team to achieve the best images possible to properly convey the messaging of bold deals, as well as making sure the photos worked well with our designs. My tasks were, but not limited to, photo editing with color correcting to make everything cohesive, creating banners and finding the best compositions, and stress testing different logo lockups within the assets.
HOMEPAGE ONE-SPOT & ED BLOCK ─────────────────────
A hero carousel lives at the top of Zulily.com as well as a banner with corresponding event images below it, that live in the middle of the homepage.
EVENT IMAGES ───────────────────────────────
Images that were color corrected in Photoshop to match the theme of the Savings Spree, these lived around Zulily.com and clicked through to the deals.
