OBJECTIVE
Zulily launches a unique Mother's Day campaign each year. This year, our goal was to acknowledge all moms from mother figures, to grandmothers, to sisters, and more. Creative decided to lean in a direction that felt imperfect, warm, and inclusive to better relate to all the moms and those who love them. With months of preparation and conceptualizing, I worked with the Senior Designer, fellow Graphic Designer, and Copywriter to develop a style guide. I created illustrations and design elements to be used throughout the campaign.
MOTHER'S DAY SHOP ───────────────────────────
This shop that appeared on Zulily's website for a couple months featured assets created by me with assistance from the team. All photography was shot in-house, and the "Mom's Day Out" banner was changed every few weeks to showcase different photos. Gift cards were created by each member of the team, mine being the "Mother's Day" card.
GRAPHIC ELEMENTS ───────────────────────────
Most assets included in-house photography, but there were some that were purely graphic. These showcased illustrations that I created.
