BRANDING & PACKAGING      ────────────────────────
OBJECTIVE
The task for this project was to evaluate a current brand and find possible solutions to broaden its current audience. My solution was to not only rebrand Bobo's, but create a more sustainable package that would appeal to more consumers.
BACKGROUND
Bobo's Oat Bars was an idea conceived by a mother and daughter in Boulder, Colorado in 2003. What started as a local favorite in cafes soon blew up to be a national favorite. The delicious oat bars expanded to mainstream grocery stores where they shifted from a small audience to a much bigger range of consumers, all the while never changing their original recipes.
PACKAGING DESIGN     ────────────────────────
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